Charu Pragya

Impact Lead & Head of Research

Charu Pragya is the Impact Lead & Head of Research at Now Form. Her core expertise lies in principles of social design and using design methodologies as effective tools to address complex HCI issues. In the past, Charu Pragya has worked in intergovernmental research and advocacy, and media, providing consultation services on projects by the GiZ, ILO, and the World Bank, amongst others. She also served as the founding editor of Akademi Mag, a critical design publication at the intersections of social commentary, culture, and politics. She has spoken at various design conferences such as Typographics 2021 and TypeWknd 2021. She holds a Bachelor’s degree in Philosophy from Delhi University and a Masters degree in Philosophy from Columbia University.

Charu Pragya's Recent Work

A recent consumer study by Now Form unveils a compelling narrative—Indian consumers, particularly tech-savvy millennials from Tier 1 and Tier 2 cities, are in want of accessible art education and immersive art experiences.