Dhruv Maithani

Senior Design Strategist

Dhruv is an advertising professional turned design strategist. At Now Form, his work has primarily been working alongside BCG stakeholders to create digital solutions for a fintech client. He has also worked on the end-to-end UX/UI for Marriott International’s customer-facing and internal food delivery applications.

In his previous work experience, he lead a team to launch Uber Moto, creating their go-to-market strategy and brand identity. Dhruv also managed various brands for Yum Foods, including KFC, Pizza Hut, and Coca-Cola’s ‘Thums-Up’.

In his spare time, he’s made many short films for India Film Project, Asia’s largest filmmaking competition, featured on MTV. He is an advanced scuba diver and avidly interested in spinning poi. Dhruv had a formal BBA education from GGSIPU with a Usability Analyst certification from HFI.