{"id":1269,"date":"2021-03-03T10:37:12","date_gmt":"2021-03-03T10:37:12","guid":{"rendered":"https:\/\/www.nowform.co\/?post_type=work&p=1269"},"modified":"2023-07-26T11:20:56","modified_gmt":"2023-07-26T11:20:56","slug":"raw-mango","status":"publish","type":"post","link":"https:\/\/nowform.co\/all\/case-study\/raw-mango\/","title":{"rendered":"Raw Mango"},"content":{"rendered":"\n
Aposematism is when animals take on visual characteristics to signal that they are venomous in an attempt to ward off predators. Bright acidic colours are a common manifestation of aposematism and became the starting point of our narrative for Other.<\/p>\n\n\n\n
\n\u201c“<\/strong>The idea should cost less than 10 rupees,” Sanjay joked. Through Other, we learnt the importance of frugality; relentless editing and abstractness became our approach for the campaign.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n
Founder, Sanjay Garg, challenged us to find meaning in aposematism that could live beside Raw Mango’s brand language. True to the brand, the idea needed to be simple while creating maximum impact; “the idea should cost less than 10 rupees,” Sanjay joked. Through Other, we learnt the importance of frugality; relentless editing and abstractness became our approach for the campaign.<\/p>\n\n\n\n