{"id":273,"date":"2019-11-22T09:02:25","date_gmt":"2019-11-22T09:02:25","guid":{"rendered":"https:\/\/nowform.co\/?post_type=work&p=273"},"modified":"2023-07-25T08:33:23","modified_gmt":"2023-07-25T08:33:23","slug":"marriott-international","status":"publish","type":"post","link":"https:\/\/nowform.co\/all\/marriott-international\/","title":{"rendered":"Marriott International"},"content":{"rendered":"\n

Research Insights<\/h2>\n\n\n\n

We created a research document for the Marriott marketing team. The report consisted of ways for them to leverage industry-agnostic technology innovations (such as chatbots and augmented reality). It also covered an overview of hospitality trends as a way to improve Marriott’s digital assets.<\/p>\n\n\n\n

\n

\u201cBy changing the technology and introducing social workflows, they (Marriott) could make their assets more dynamic, improving user engagement.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Through our research, we learnt that the underlying tech framework used by Marriott made it difficult for their hotels to upload and personalise content, resulting in a static website. By changing the technology and introducing social workflows, they could make their assets more dynamic, improving user engagement. Crowdsourcing interventions and marketplaces could bring traffic to the website and enhance brand loyalty.<\/p>\n\n\n\n

\"\"
A research document studying universal technology trends in Hospitality. In this image, we are looking for ways to leverage virtual assistants through Chatbot\u2019s and IoT products.<\/figcaption><\/figure>\n\n\n\n

Club Marriott x HDFC Microsite Website Link<\/a><\/h2>\n\n\n\n

As an introduction to Club Marriott, we worked on a microsite for their partnership with HDFC. The website was designed to promote exclusive privileges at over 300 participating hotels and resorts across Asia-Pacific for HDFC Infinia credit-card holders.<\/p>\n\n\n\n

The website follows a clean layout, favouring content hierarchy. The use of line drawings acts as visual guides for the content. The drawer animation highlights the form to users and encourages them to avail the offer.<\/p>\n\n\n\n

The microsite helped us understand Marriott’s visual language and tone of voice. Through this, we were able to create a design language that we applied to subsequent websites.<\/p>\n\n\n\n

\n\t
<\/div>\n<\/div>\n\n\n\n

This is a Video Caption<\/p>\n\n\n\n

\"\"
Line animations designed for the Club Marriott and HDFC microsite.<\/figcaption><\/figure>\n\n\n\n

Club Marriott Website, Asia-Pacific<\/h2>\n\n\n\n

The existing Club Marriott website was dated and lacked a logical content structure. Moreover, it was difficult for participating hotels to update and manage.<\/p>\n\n\n\n

\"\"<\/figure>
<\/figcaption><\/div><\/div>
\"\"<\/figure>
<\/figcaption><\/div><\/div><\/div>