{"id":52,"date":"2019-08-13T22:22:33","date_gmt":"2019-08-13T22:22:33","guid":{"rendered":"http:\/\/localhost:8888\/nowformwebsite\/?post_type=work&p=52"},"modified":"2023-07-26T11:12:23","modified_gmt":"2023-07-26T11:12:23","slug":"kissaan","status":"publish","type":"post","link":"https:\/\/nowform.co\/all\/case-study\/kissaan\/","title":{"rendered":"Kissaan"},"content":{"rendered":"\n

Designing an Indian agri-tech solution <\/strong><\/strong><\/h2>\n\n\n\n

Given that India’s population includes around 150 M Dairy Farmers and 300 M Dairy Animals, Kissaan\u2014an agritech app\u2014caters to the needs of as much as 58% of the Indian population. Cattle-based revenue is a significant portion of the income for small farmers in India.<\/p>\n\n\n\n

As an introduction to Kissaan, our design team analysed and redesigned the architecture and UI for their existing POC screens. Based on benchmarking and secondary research, we suggested additional functionality, UX improvements and new digital interventions that made the experience more seamless and robust. <\/p>\n\n\n\n

In response, Kissaan approached us to design the architecture and functionality for the remaining application. Our solution allows farmers to record and manage their cattle and optimise their yields and profits through features like smart suggestions, tracking health symptoms and heat cycles, social marketplace solutions, veterinary assistance, and self-service FAQs. It also facilitates interest generation via collateral content like scratch-cards and a social-feed where users can post events, discussions, educational videos, and tips.<\/p>\n\n\n\n

Now Form also designed the presentation-deck for Kissaan’s Series-A fundraiser, showcasing their business and launch strategy, value proposition and current and future app functionality. <\/p>\n\n\n\n

Understanding the landscape<\/strong><\/h2>\n\n\n\n

Our research involved studying Kissaan’s competitors and understanding the landscape of cattle management in India. We identified core functionality and features through secondary research, our discussions with the client, and through the findings of their research and user-testing.<\/p>\n\n\n\n

We benchmarked several cattle management apps, which helped us identify the functionality and pain points of existing solutions. For example, the interface of most existing solutions feel unfamiliar and unintuitive; Tracking and inputting heat cycles and symptoms is represented as static information with little to no visual cues.<\/p>\n\n\n\n

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\u201cBy benchmarking functionally similar interfaces such as menstruation apps (designed to be visually representative and intuitive to learn), we were able to address the optimal visualisation of yield and fertility cycles.\u201d<\/strong><\/strong><\/p>\n<\/blockquote>\n\n\n\n

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The UI of many existing solutions is cluttered and dated. Essential information, tasks and actionable items lack categorisation and hierarchy, making it harder to visualise and parse.<\/figcaption><\/figure>\n\n\n\n

By benchmarking functionally similar interfaces such as menstruation apps (designed to be visually representative and intuitive to learn), we were able to address the optimal visualisation of yield and fertility cycles. The UI of many existing cattle management apps is also cluttered and dated. Essential information, tasks and actionable items lack categorisation and hierarchy, making it harder to visualise and parse through information. <\/p>\n\n\n\n

Studying Facebook’s marketplace also informed our solutions for an eCommerce-friendly social feed on the Kissaan app, used to trade and purchase cattle, and buy produce.<\/p>\n\n\n\n

Kissaan 1.0<\/strong><\/h2>\n\n\n\n

Now Form first analysed and redesigned Kissaan’s existing POC screens, suggesting digital and functional interventions to improve the experience.<\/p>\n\n\n\n

Cattle Details: <\/strong>We designed the UI to ensure that everything is upfront and easy to access. Menu items include clear iconography and text labels. All cattle are displayed in a horizontal carousel at the top of the screen so that users can effortlessly compare cattle statistics. The cattle details feature an overview of each animal’s bio (breed, cattle type, gender, description) and yield over time. <\/p>\n\n\n\n

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Entering yield:<\/strong> We suggested three approaches to entering yield (based on technical feasibility and ease of use). The first option displays the cattle as a list; The method of entering the yield is interactive, with sliders and dynamic numbers to visualise quantities and ease comprehension. The second option also uses sliders and dynamic input, but unlike the list-format of the previous option, the yield can easily be input as per the user’s preference which avoids unnecessary scrolling. In the case of batch entry, the yield for multiple cattle can be input in one go. The third option suggests leveraging the technologies of a smart-phone or smart device that can measure the weight or volume of milk. In this case, the application functions as a display of data and analytics. The farmer need only map the data to the cow, reducing the chances of error from manual entry.<\/p>\n\n\n\n

In all options, the time of the day is automated. In case an entry is missed, the user is notified and redirected to the missed entry log where they can easily input the data for the missing days.<\/p>\n\n\n\n

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