Shonali Ahooja


Shonali is a designer with a focus on UX/UI, motion and interaction, and research. She graduated from the Maryland Institute College of Art, where she received her BFA with Honors in Graphic Design. As a design strategist, her work has involved creating digital solutions for clients such as Marriott International, SUKETDHIR, Bhaane, RJ Corp and Varun Beverages. Shonali also worked on the user experience and interface of ILA, one of the most advanced AI-powered banking chatbots, for SBI Card and is part of the team behind the digital transformation of their customer-facing website. She has also worked on brand-identity projects, including designing the logo identity for Brown University’s International Advanced Research Institutes (BIARI).


Shonali started her career at Group SJR in New York, creating interactive content and graphics for clients like GE, Amgen, Ford and Dell, as well as digital campaigns, infographics and reports for Target, Visa, Johnson & Johnson, Capital Group and Reebok, among others.

Shonali Ahooja's Recent Work

Raw Mango is one of India’s most revered fashion brand. The design house, famed for its contemporary reinterpretation of traditional textiles, has become synonymous with thoughtful storytelling. We worked with Raw Mango to create their viral Spring Summer 2021 campaign, Other.

candi Solar is a fully financed rooftop solar solution, focused towards SMEs and schools in Asia and Africa. Now Form designed an illustrative product video for their third-party sales representatives to present to potential customers.

The China India Foundation is a not-for-profit working to increase mutual understanding between the people of India and China through policy-making, cultural and people-to-people exchange. We worked with CIF to create their brand identity and digital language.

SBI Card is a leading payment solution and credit card provider in India. Now Form works cross-functionally with SBI Card’s Marketing, Digital, Business, and IT teams, operating as the primary design agency for their digital assets.

Now Form has been working with Marriott International to rethink their pan-Asian digital assets. We worked with the TLC Group to identify ways to digitise Marriott's offline processes and improve customer service.

Now Form designed the UX and interface for Kissaan, an agritech app founded by Silicon Valley Google alums and engineers, targeted towards dairy farmers, cattle traders, and animal enthusiasts across India.

Now Form developed the brand language for the celebrated menswear label SUKETDHIR. The branding champions SUKETDHIR's culture of innovation, playfulness, and Indian storytelling.