Subahlakshmi Chandra


Subahlakshmi studied Design Communication (specializing in Image Communication) at Lasalle College of the Arts, Singapore. As a Design Strategist at Now Form, she has worked on the digital transformation for B2B InsurTech company OneShield. She has also worked with clients including Marriott International, SBI Card, SUKETDHIR, China India Foundation, and Satya Paul. For Women’s Day 2020, Subahlakshmi gave a talk on Women’s Safety and showcased a digital repository that she and Arya have been working on.


Before Now Form, she has worked with clients from the education, e-commerce, and luxury retail industries including Ashoka University, Brown University, AndRatio and Sarita Handa. Apart from this, she has served as an advisor to the mountain-climbing duo Nungshi and Tashi Malik, supporting strategy, art direction, design and execution of the branding for their upcoming institute, The Outdoor Leadership School.


In 2012, Subahlakshmi worked at the studio Please See, producing brand assets for clients like Royal Caribbean Cruises and Portside Cafe.

Subahlakshmi Chandra's Recent Work

The China India Foundation is a not-for-profit working to increase mutual understanding between the people of India and China through policy-making, cultural and people-to-people exchange. We worked with CIF to create their brand identity and digital language.

Now Form has been working with Marriott International to rethink their pan-Asian digital assets. We worked with the TLC Group to identify ways to digitise Marriott's offline processes and improve customer service.

Now Form developed the brand language for the celebrated menswear label SUKETDHIR. The branding champions SUKETDHIR's culture of innovation, playfulness, and Indian storytelling.